The celebrity beef has long been an effective way to give a comeback some gravitas, but let’s hope it doesn’t overshadow the thing we should all really care about and support the music. I’m not claiming to be oppressed! just saying that all not all marketing methods are universal - h May 23, 2022 It’s not about making the tiktoks I already make tiktoks! They are saying if they don’t reach some imaginary goalpost of views or virality than they won’t give me a release date at all. This feisty spirit is what fans loved her for – in interviews and press appearances, she frequently rebelled in big letter quotes, rarely shying away from speaking her mind. Coming off the back of Halsey’s posts about being pressured by management to hit TikTok metrics or else they would withhold her single, Ferreira posited that it may well be a contrived form of outrage, playing the game in its own cynical way. Speaking to that idea of self-promotion, she seems to have reignited an ongoing ill-feeling with Halsey, an artist who is said to have referred to Ferreira as “too lazy to work” back in 2016. In becoming an almost mythic figure for millennial and upper-Gen-Z’ers, she has earnt a committed fanbase who gravitate to her as much for the feeling of nostalgia as they do for the quality of her work.Īnd now that she is back, it seems she’s has plenty to say. Though they might protest otherwise, audiences love the idea of folklore, of lost albums and will-they-won’t-they scarcity. In knowing relatively little about her, fans’ desire to know more only grows stronger. Given that ‘Nightime, My Time’ also took five years thanks to label disagreements and scrapped songs, it’s clear that she releases when she is ready, and when she feels able to do so in a way that truly meets her vision. In a world of TikTok algorithm-gaming and album-bundling to reach the tops of the charts, Ferreira’s laid-back approach to releases is a bit of fresh air. Though she claims her elusiveness was not intentional, maybe Ferriera’s path through music has worked out for the best. Somewhere out in the world at least one of them is tuning into the new sky ferreira song that just dropped right now and i think that's beautiful that we're sharing this moment together /U8Qr2rQlsz- harry May 25, 2022
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